Saskatoon, Saskatchewan – Potash Corporation of Saskatchewan Inc. (PotashCorp) is pleased to announce its national sponsorship of the 2013 JUNO Awards in Regina, Saskatchewan. The JUNO Awards are Canada’s premiere music awards show, recognizing the country’s top artists and broadcast live to a national television audience on CTV.

“As a Canadian company, we’re proud to shine a spotlight on Canadian music and the artists who bring it to the world,” explained Garth Moore, PotashCorp’s President of PCS Potash. “Canadian music tops charts all over the world and it’s important that we recognize and celebrate our own.”

The week leading up to the JUNO Awards broadcast will feature a host of exciting and interactive events that will draw thousands of fans. Events will include:/

• Juno Songwriters’ Circle will bring Canadian artists and fans together in an up-close and intimate setting to explore the stories behind the songs. .
• The Juno Cup is a celebrity hockey game between NHL greats and some of Canada’s hottest music stars. .
• JunoFest will feature live performances by JUNO Award nominees, national touring artists and local artists in venues large and small. .
• Juno Fan Fare will give fans a chance to meet their favorite stars and up-and-coming artists in a huge autograph session.

“The 2013 JUNO Awards will not only showcase Canadian talent, it will profile the energy, creativity and hospitality of Regina and our home province to Canadians from coast to coast,” added Garth Moore. “Furthermore, it will provide a boost to all the communities involved in hosting JUNO events.”

Headquartered in Saskatoon, Saskatchewan, PotashCorp is the world’s largest fertilizer company by capacity, producing the three primary crop nutrients – potash, phosphate and nitrogen. With five potash operations in Saskatchewan, and one in New Brunswick, it is responsible for about 20 percent of global capacity and is the world’s leading potash producer. Its operations and business interests span seven countries, making PotashCorp an international enterprise and a key player in meeting the growing challenge of feeding the world.